Work
Sidney Thomas Jewelers
High end jewelry and timepiece stores with multiple brands and an 800 sq ft Rolex boutique implemented into multiple East Coast prestigious mall locations.
Ross-Simons
Stores were strategically updated to reflect a more contemporary and comfortable environment without sacrificing the elegance of a high end jewelry store. Elements such as the “crazy leg” window displays layered in a bit of whimsy and delivered some practical merchandising improvements that broke from jewelry industry norms.
Luxury Brand Holdings HQ Renovations
Designed and renovated multiple severely dated warehouse spaces to transform them into active, state of the art collaboration environments, cafe rooms, and technical jewelry fabrication/repair shops.
Boston Bruins Pro Shop
This new space was created to enable the Boston professional hockey and basketball sports teams, the Bruins and the Celtics to co-exist in a store without losing either identity.
Featured product displays were designed to “flip around” for days when there would be double headers in the shared arena next door. In my role as the Bruins retail specialist, I coordinated all aspects of the project from early management strategic meetings through design, construction and visual merchandising, as well as AV and security.
Leader Bank
Rebranding project for a small banking chain that economically refreshed the bank branch interiors with minimal disruption. All exterior signage and facades were updated to reflect new branding.
After/Before
Stride Rite Concept
We developed a fixturing system that offered simplicity but was extremely flexible for merchandising. The cubby spaces were adjustable without hardware, and the graphic elements were easily inserted right where they needed to support the product story. Entertaining elements were dovetailed into the safe and playful environment. This concept was rolled out across the country, and adapted for department store boutiques, and replicated with our franchise participants.
Great Feet! Concept vs. Store
This concept answered the challenge to create a store that kids would still want to shop in, even after they turned five and did not want to go the “baby shoe store”. Four distinct areas were designed to appeal to the specific age group (baby, toddlers, girls and boys) with custom sculptures adding humor to reinforce the playful, silly notes and images on the wall panels. The custom metal wall system had interchangeable square insert panels of varying finishes enabled merchandising and visual updates with no hardware needed.
